YOU’RE GONNA NEED MILK FOR THAT.

Got milk’ campaign partners with pro footballers - We partnered with pro football stars Justin Herbert, Derrick Henry, Terry McLaurin, and JuJu Smith-Schuster to showcase Milk's role in their remarkable achievements.

Situation: The campaign aimed to position milk as a performance drink by partnering with NFL stars known for their strength and endurance.
Action: Leveraging athletes, digital marketing, and storytelling, the campaign highlighted milk’s role in fueling success and recovery.
Result: 341% increase in the statement “Milk powers athletes”
10% rise in milk’s consideration as a performance drink
9.2% growth in sales vs. the previous year>

My role: Senior Art Director/Designer

ECD: Geoff Edwards CD: Andre de Castro Agency: GALE Partners

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YOU’RE GONNA NEED MILK FOR THAT.

Olympic Milk Campaign To highlight Milk's power, we teamed up with Olympians like skateboarder Maurio McCoy, softball legend Cat Osterman, karate champ Ariel Torres, and BMX star Hannah Roberts. The campaign showed how they fuel their success with Milk, featuring ads like a softball player with the tagline, "You're gonna need milk for that.
My Role: I collaborated with the Toronto/NY creative team to develop digital content, social media posts, CRM strategies, OOH, and video campaigns, bringing the project to life.

My role: Digital Art Director.

ECD: Geoff Edwards

CD Andre de Castro

Agency: GALE