Sanpellegrino CIAO!, With Love, Italy

Inspired by Ogilvy NY's iconic "Bad Guys" campaign, this activation launched Sanpellegrino CIAO! in Toronto a new sparkling water infused with real fruit juice and a touch of Sicilian sea salt. The campaign came to life through a two-day pop-up at The Well, turning a 20-foot installation into a vibrant Sicilian-inspired experience with a vintage Piaggio truck, live DJ, custom postcard artist, and a Vespa photo moment.

Sanpellegrino: With Love, Italy

My Role: My roles as Senior Art Director, Adapting a global concept for the Canadian market, the poster concept and visual identity for the Toronto launch were crafted in-house. Inspired by the original NY campaign, a custom background was designed featuring the Toronto skyline, including the CN Tower — bringing a taste of Italy together with local Canadian landmarks. The campaign was brought to life across OOH and social media.
Digital Artist:Dogsled Studio