Mercedes Benz Canada

Active Blind Spot-Snow Angel

Situation:
Develop Christmas OOH/social featuring Mercedes products in snow.
Task:
Showcase "Pre-Safe" and "Active Blind Spot" tech in a festive, safe context.
Action:<br /> Created "Snow Angel" concept, visually demonstrating safety features in snowy conditions.
Result:
14% increase in social media visualizations; design replicated by Mercedes-Benz USA.
Role: Senior Art Director/Designer.