Happy Earth Day

My role, Senior Art Director/Design: Crafting Engaging Experiences in UI Design with Expertise in Figma, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.

The Challenge:
Jeep, renowned for its rugged, adventurous spirit, wanted to celebrate Earth Day by showcasing its hybrid 4xe model and highlighting its dedication to sustainability. The Vision:
We aimed to craft a campaign that effortlessly fused Jeep's iconic, tough-as-nails image with a strong message of environmental responsibility. This was not just about selling a vehicle—it was about selling a vision of a sustainable future without compromising adventure.
The Idea:
We brought the Jeep grille to life, reimagining it as a living, breathing symbol of nature. By infusing it with dynamic visuals of wildlife, lush landscapes, and organic textures, we bridged the gap between rugged design and the beauty of the natural world. The grille became more than just a design element—it became a canvas that told the story of Jeep’s commitment to both power and planet.
The Outcome:
The campaign resonated deeply with eco-conscious adventurers, elevating Jeep’s image as a forward-thinking, environmentally aware brand. It connected Jeep's legacy of off-road mastery with the promise of a cleaner, greener future, driving both awareness and admiration from customers who care about the planet as much as they care about their next adventure.
Crafting Engaging Experiences in UI Design with Expertise in Figma, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.

Halloween Social Post – Jeep & Ram

Role: Senior Senior Art Director/Designer

Every year, brands join the Halloween conversation online—and Jeep and Ram are no exception.

For this campaign, we created a fun, seasonal social post with a digital caption: "Happy Halloween from your friends at Jeep."

The concept was simple: treat the car like a character. We gave the vehicle a playful “costume” using visual elements that made it feel part of the celebration. The idea combined brand personality with a subtle touch of humor—keeping it festive, light, and on-brand.

Stellantis POS Campaigns

Role: Senior Senior Art Director

Led the concept, design, and art direction for cross-seasonal POS campaigns across Jeep, Ram, Dodge, Alfa Romeo, and Chrysler. Created cohesive print, OOH, and paid social assets, ensuring every piece aligned with each brand’s visual identity. Oversaw production, guided junior designers, and maintained the highest creative standards—elevating seasonal storytelling while driving consistency and impact across all channels.

RAM Canada

Ram Sponsorship Campaign
Situation: RAM wanted to spotlight its 30+ years of rodeo sponsorship in Canada.
Task: Create simple, bold OOH/posters reinforcing brand pride and heritage.
Action: Designed two striking posters with the line “Proud supporter of rodeo since 1982,” using strong typography, rodeo-coded visuals, and RAM’s rugged aesthetic; led art direction and final polish for OOH.
Result: Clear, memorable assets that elevated RAM’s rodeo credibility and visibility with a concise heritage message.
My role: Senior Art Director Designer