Confidence For Every Body

My Role: Senior Art Director/Design Copywriter: Trevor Wajs

Sam's Club - Autumn/Winter 2025 Collection

Insight

Plus-size consumers often feel overlooked by mainstream fashion. They want brands that not only offer size-inclusive clothing, but also celebrate body positivity and confidence.

Solution

Partnering with Hunter McGrady—an iconic plus-size model, entrepreneur, and advocate—Sam’s Club embraces inclusivity and empowers members through fashion. With Hunter as the face of this campaign, we showcase stylish, accessible clothing designed for real bodies, while reinforcing Sam’s Club as a retailer that values every member equally.
As Art Director at Publicis Toronto, I collaborated with our U.S. client team to craft a campaign that goes beyond clothing—it’s a movement of confidence, representation, and belonging that connects directly with Sam’s Club’s diverse audience.

New Apple 17 + Sam's Club

Sam’s Club x Apple: iPhone 17 Member Pre-Order
Situation: Apple launched the iPhone 17 globally on October 9.
Action: Sam’s Club partnered with Apple to offer a member-only pre-order on SamsClub.com, aligned with the global release.
Result: Boosted engagement, site traffic, and positioned Sam’s Club as a trusted tech destination for U.S. members. My role: Crafting Engaging Experiences in Art Director/Design with Expertise and Adobe Suite. Onsite, Meta, Social Paid Meta, Banners and Captivating Social Media Content. Copywrite: Trevor Wajs .